Using YouTube for your Business

As a small business firm, you must always think of ways that you can market your products without breaking the bank. If you are acquainted with the online world, you must be aware of the reach and power of YouTube. Many artists, comedians, and celebrities like Kate Upton and Justin Bieber have launched their careers through YouTube videos and thereby demonstrated the effectiveness of video marketing. Why shouldn't small businesses reap the same benefits? In fact, the majority of businesses would be well advised to use YouTube as part of their inbound marketing campaign.

What are the Benefits of YouTube Marketing that you don’t already know about?

Incorporating YouTube in your marketing strategy can be one of the most cost-effective ways of growing your business. ModCloth, an online retailer for indie clothes, has incorporated YouTube as their main strategy to connect with customers and enhance brand awareness.1 The result: 4000 subscribers and 1 million YouTube views in only four years, which resulted in more sales for just a ninth of the cost of average search campaigns.2

Are you still not sure whether or not YouTube can help your business grow? If your answer is yes, we invite you to read more about the main advantages of social media marketing with YouTube.



1. YouTube Marketing helps you conquer the Traffic of YouTube

YouTube counts more than one billion users and four billion YouTube views every day.3 It reaches out to more US adults between 18 and 49 than any other television network.4 YouTube is also the second largest search engine and third most visited website, after Google and Facebook, respectively.5 In a nutshell, the opportunities YouTube offers to marketing managers are enormous. If you create your own channel and start producing original video content, you will soon conquer the world of YouTube and beyond.

2. Helps you to get found on Google
In order to offer the most useful information for users, Google introduced the Google Universal Search, which lists images, videos, books, and news in the search results. If you search on Google regularly, you must have noticed that videos appear more often in the search results. This clearly shows that Google considers videos as the most important part of marketing. According to Hubspot, people who watch videos are 1.81 times more likely to purchase than those who don't.6 Hence, even if you create high-quality written content, you will generate more traffic by featuring built-in videos on your website.
3. Allows you to repurpose Content
Using YouTube for your business can help you repurpose content that you already created in another context. It is similar to recycling and saves you a lot of time and equipment.7 In fact, repurposing content is one of the most effective forms of content marketing. You can repurpose content by adding infographics, podcasts, video series, and presentations. This way, it is possible for you to reach an audience who already loved this type of content and is looking forward to more. 
4. Captivates the Audience
It could be argued that nothing better captivates an audience than a YouTube video. The exposure that any company can gain in this social network can easily be extraordinary. According to YouTube, viewers tend to watch hundreds and millions of hours of YouTube content every single day.4 Can you imagine the total number of viewers you might attract by making use of YouTube marketing? It's definitely worth a try!
5. Enhances viral Marketing
YouTube offers different types of viral marketing advantages. You can easily embed videos on your website and also share them with more users on your other social media channels. Viewers increasingly share videos with friends, co-workers, and family members through such mediums. Videos that go viral do not even need marketing anymore, since the users are already doing all the work. What greater benefit can you possibly gain?
6. Better Search Engine Rankings
YouTube is owned by Google, thus making it a part of the most famous search engine. When you use both Google and YouTube together, it becomes one of the largest and most powerful tools imaginable. We have already seen that YouTube videos rank higher in Google’s search pages. Hence, with your own YouTube content, you can be sure to perform better on Google as well. 
To conclude, YouTube marketing offers a number of advantages and is worth incorporating into any social media marketing strategy. Give it a try and you will soon see how it can help you expand the horizons of your business. Finally, with YouTube videos you allow users to engage differently with your content than if it had been written.
This article was released on June 24, 2016 by Jonas Kopka.
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