Facebook Marketing and Some Vital Tips from the Experts

Facebook is the largest social media network in the entire world. It counts 1.65 billion monthly active users, 65% of whom log onto Facebook everyday (March 2016).1 With such a big pool of potential fans and followers, it would be unwise for the majority of firms to ignore this giant of a social network. In fact, you can be sure that your target audience will be online every day. Now the question is, how can you target all those users through your marketing techniques?
The good news is: You have several options to choose from. And the bad news? Well, actually there isn’t any, except for the many businesses competing for Facebook users' attention. Therefore, your first step to building a successful Facebook marketing strategy is to analyse your market. 
Who are the people logging into Facebook everyday?
In 2004, Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes, and Eduardo Saverin introduced Facebook within the confines of Harvard University. Thus, the initial target group was American college students, who used the network to connect over common interests regarding student life and academics. Two years later, Facebook accepted registration from anyone, which arguably brought about one of the biggest changes to the social network. With the development of a great many features, Facebook has now become a virtual world of its own, inhabited not only by private individuals but also businesses, celebrities, and politicians from around the globe.
Demographics show that adults increasingly use Facebook more often. According to the GlobalWebIndex (February 2016), 80% of adults between 35 and 44 and 76% of adults between 45-54 have a Facebook account.2 In comparison, 85% of young adults between 16 and 34 have an account on Facebook and, hence, constitute only slightly more users than their older peers. This is crucial information especially for firms, since older users potentially have greater purchasing power and a higher tendency to spend. Twenty-four per cent of all Facebook users claimed to use Facebook in order to find products to buy (July 2016).3 As a consequence, Facebook marketing has become increasingly important for companies, and it provides a great opportunity to market their products and services within social networks. But, how is it done? 
Vital Facebook Marketing Tips from the Experts – A Guide for Beginners
Due to the ever-increasing growth of social media networks, you may soon see yourself struggling to come up with brand new content for your Facebook fanpage everyday. We compiled some vital social media marketing tips that will help you improve Facebook users’ engagement with your fanpage.
1. Count Timing as your most important Factor
Although it depends a lot on your content, audience, and overall marketing goals, you really need to consider when you post on Facebook. First, you need to analyse your audience and understand when they will most likely be online. For instance, mothers of young children will likely log in at a different time than bachelors with a fulltime job. Try out the good old trial and error method if you wish to find out which time is most suitable for your target audience. Furthermore, Hubspot (January 2016) suggests that the best time to post on Facebook generally is between 3-4 pm on Wednesdays, 1-4 pm on Thursdays and Fridays, and 12-1 pm on weekends.4 Make sure to consider this rule of thumb to reach out to as many users as possible. 
2. Include Pictures to boost Engagement 
The benefits of adding images are manifold. Most importantly, Facebook posts with pictures receive 2.3 times more engagement and are 40 times more likely to be shared than pure text.5 Higher engagement rates not only increase the reach of your content, but also boost visibility in users' newsfeeds. No wonder more and more marketing managers include visuals when posting on Facebook. Be sure to share images of real people, focus on the faces of people, be brief, use lifestyle imagery, boost short responses, and use nostalgia to make users want to engage with your content.
3. Host Contests to generate more Traffic
Are you wondering what Facebook users might like the most? Well, it is definitely worthwhile to give something away for free! You will even find yourself engaging with Facebook brand pages with a faint hope of winning something. The thrilling feeling of getting something for free is one thing most people have in common. You can host contests by posing a question and asking people to post the most creative or funniest answer. This helps you increase your fan base, boost traffic, produce user-generated content, increase shares, and spark discussions.
4. Increase the Number of Posts
When you increase your number of Facebook posts, you can effectively enhance engagement with and reach of your content. You can promote a service or product offered by your company and encourage visits to your business site. Contests and photos are another method of producing more content for your fanpage. Keep your followers up to date by releasing the latest news, let them look behind the scenes, or share content that is relevant to you. 
5. Augment your Fanbase
All of the abovementioned steps are necessary to boost engagement of your followers. However, with only a few Facebook likes at hand, even the best social media marketing strategy will unlikely lead to the desired results. If you want to support the growth of your fanbase, you can simply buy Facebook likes. It's an easy, convenient, quick, and popular method to kickstart Facebook pages. You can read more about buying Facebook likes here.
In a nutshell, if you wish to generate immediate results from your online marketing campaign, make sure you embrace the most important social media and Facebook marketing steps!

This article was released on June 15, 2016 by Jonas Kopka.
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