Using SoundCloud Tags For Getting More Plays
Whether or not you buy SoundCloud views from a provider like us, it’s a big job to draw traffic to your tracks so they will be found and listened to. You can create links to it, tap into your social media apps, some of which may be connected to your SoundCloud account. There are a lot of things you could do.
It seems like every month there comes along the “next best thing” in the way of promotion, marketing, integration – it can be overwhelming trying to keep up with the ever-improving and changing technology. With those changes, you often see the truth of this statement: What worked last month will not work this month.
But there is one very under-used method that can boost the visibility of your tracks, and could increase your listener numbers. And the thing is, it is not new. It has been around for a while.
That method is called a tag. A tag is basically a keyword that is related to the content but is not a part of the content. A tag is usually much shorter as well. But both have a common purpose: to draw traffic to your content and get more plays on SoundCloud.
In this case, you are trying to draw traffic in the form of potential listeners to your SoundCloud tracks. Tags will help these listeners discover your tracks and listen to them.
For it to be the most effective, however, it must be done right. Like keywords, you need to choose them carefully. They could be one word or more, but usually, if the tag is short and completely relevant, it’s a winner.
Let’s take an example. You uploaded a jazz track, and you have set the genre to jazz. Now is it classic jazz or is it smooth jazz? Be specific. Now you add a tag with the specific word (s) your set genre happens to be. The tag would look like one of these:
- #smooth jazz
Getting back to relevance for a moment, how effective do you think a tag would be if you added a tag like one of these?
Although they are related in that they are types of music just like jazz and smooth jazz are, they really aren’t relevant here because you are trying to draw traffic to your jazz track. Many people who like rock and roll or heavy metal do not like jazz of any kind. So these tags are not likely to be effective.
On the other hand, #smoothjazz could work for a track that is has been classified in the jazz genre, as it is a type of jazz, and closely related. Still, you want to be sure of this. Some people who like smooth jazz are not necessarily drawn to classic jazz. In that case, the tag #smoothjazz may not be a wise addition to your tag arsenal. The point is you want to make sure the tag is relevant.
Other relevant tags you might add could have to do with the content of the track. Is it just #spoken voice, as in an online marketer speaking their content into the audio track? Or is it entirely #instrumental?
If it is an instrumental, which instrument is featured? Could it be:
- #guitar instrumental
- #bass instrumental
- #classical music
- #drum solo
Or maybe your track is simply drums and bass laying down a groove. You might set your genre to Drums & Bass, and then create a tag like #drumsandbass.
These tags can help potential listeners get real specific in their searches, and could help them find your tracks easier.
Your very first tag then should be the main genre of your track. You could also create your own custom genre, and use it as a tag as well, just like WordPress allows you to do in your blog posts. Coming up with a cool-sounding genre and tag might be a bit gratifying. However, there is nothing more gratifying than using something that works. Once again, a genre or a tag that is relevant stands the best chance of working.
Where else could you use SoundCloud tags for plays? Facebook, Twitter, and Instagram are three social media platforms that use tags like crazy. If you have accounts with any of these, promote your tracks through these as well,
In fact, there are quite a few apps that integrate these platforms within SoundCloud. So when you post a promotion for one of your tracks, it can be posted on all platforms connected or integrated into your SoundCloud account.
As a musician, you put your heart and soul into your music. Otherwise, you wouldn’t do it. If you are a marketer utilizing the power of audio content, you are passionate about your subject, and you have a keen desire to help your listeners.
Whichever you happen to be, no matter how good your tracks are, marketing and promotion are two things that should always be a part of your efforts. There are a lot of things out there that you could do to promote your content. Not all of them are going to work for you. They may not work for a lot of people.
But there are many things that work for a lot of people. For those that actually use it, tagging is one of them. It has been mostly under-used and used incorrectly, despite it having been around at least since Facebook.
Just remember if you decide to buy SoundCloud plays to promote, keep your tags as relevant as possible. Your main tag should match your main genre choice. Get as specific as possible, even in the content itself. If it’s an instrumental, identify the featured instrument. If it’s an online marketing article, use brief tags to indicate what will be discussed.