How Much YouTube Pays For 1 Million Views

For people wanting to quit their day jobs and make a living online, YouTube seems like the ideal option. But if you think that you are going to retire rich by just posting a few videos online, you in for a rude awakening.

To start off with, YouTube does not allow you to monetize your channel until you get a total of 10 000 views over any or all of your videos. You will need to work hard to promote your channel or even have to buy cheap YouTube views.

Once you do hit 10 000 views, you can monetize your channel. This will mean having a Google Adsense publisher account. Once you have gotten this setup, ads will run on your channel and you will receive a 55% share of any revenue that your channel generates. YouTube gets the rest.

How Advertising Works

The basic advertising on YouTube falls into two primary categories:

Cost Per Click (CPC)

Here, if someone clicks on the advertisement, you get paid. The rate you get paid depends on the rate set initially by the advertiser. There is no set rate for these and, if no one clicks on the ad itself, you do not get paid.

Cost per Mille (CPM)

Better known as C.P.M. this is the cost per 1 000 views. This is a much lower rate than the cost per click rate and ranges quite a bit. On average, the range is from around $0.60 per 1000 views to $7.00 per 1000 views.

How Much Does YouTube Pay You For 1 Million Views?

The CPM that your channel will earn depends on a lot of different factors, and we will go over these in the next section. The average, however, for top influencers according to Forbes is around $4 per 1000 views. So, if you were earning the average rate, you would probably be looking at around $4 000 in total for a million views.

Don’t go spending all of that yet, though. Of that, YouTube takes its cut and you are left with $2 200.

Now, before you get too excited, there are a lot of factors that influence this rate. For starters, the advertisers only pay if the viewers either watch the whole ad or thirty seconds of it. Considering that you can skip most ads after 5 seconds, this cuts down the number of views that count towards your total.

So, even if you get a million views, you might not earn a cent if no one watches any of the ads on your channel for the requisite amount of time.

Factors that Influence Your C.P.M. Rate

Your C.P.M. rate is influenced by a number of different factors. These include:

  • Traffic Quality: This will depend on a number of different factors like whether or not your videos are watched right through and also who your viewers are.
  • Where the Views Come From: If most of your viewers are from a country where advertising revenue is lower, your C.P.M. rate is bound to be lower.
  • What Videos You Produce: How popular is the kind of video that you are producing? If your videos are on popular topics, like beauty hacks, for example, you are bound to have a higher C.P.M. rate.
  • The Bid Price of Ads: This refers to the Price per click advertising in particular. YouTube wants to attract advertisers that pay a higher price per click. If your channel attracts that kind of content, expect a higher C.P.M.
  • Your Click Rate: Of course, the proof is in the pudding, as they say. If no one ever clicks on your ads, your channel is viewed as less valuable and you receive a lower C.P.M.
  • How Often You Upload Videos: If you upload on a regular basis, you have a higher chance of earning a higher C.P.M.
  • Audience Engagement: Do people like and comment on your videos? The more people engage when it comes to your videos, the more valuable your content is deemed to be and the higher the C.P.M. you are likely to earn.
  • Your Total Number of Subscribers: If people are watching your videos but not really subscribing to your channel, YouTube sees this as an indication that your content is not hitting the right note. After all, if your content were great, people would subscribe.
  • The Number of Repeat Visitors: Again, this is an indication of how good your content is deemed to be. If your content is valuable, people are more likely to come back and watch new videos that you upload.

How Do I Make Sure that I Get a Better C.P.M?

To start off with, you need to get to 10 000 views. If you cannot do that, this is all a moot point anyway. To do this, you will need to implement clever promotion strategies. Start off with producing really great content.

Great Content

Take some time and research what people are interested in. Find a unique angle and work from there. Take the best quality video that you can afford. You do not have to spend a fortune on video equipment – you can do a reasonable job using a good phone. But do get a decent mike, take time to get the lighting right and find some way to stabilize the phone while you are taking the video.

If you are going to be speaking during the video, take time to write a script and rehearse before you start filming and don’t be afraid to cut the video ruthlessly during editing. A five-minute video packed with useful tips is a lot better than a twenty-minute video where you waffle on endlessly.

Consider your audience at all times when making your content.

Promote the Content

You need to share the heck out of your content on social media and consider some paid advertising to get people over to watch your content. If you do a good job, the first time, they’ll keep coming back.

Consider Paying for Views

YouTube is a numbers game. While you won’t want to continue to pay for views ad infinitum, it can be a useful strategy to get you to that initial 10 000 view milestone, or over a slump in viewers.

Views do count towards how well your video ranks in search engine results, and that is why this can be a helpful strategy.

All in all, your strategy is simple – produce great content and then get as many eyes on it as possible. Once you start proving your channel’s value, you can start earning some serious money.