High Retention YouTube Views

The retention rate is one metric that YouTube uses to work out the C.P.M. rate you will be paid. It is a way of checking how well your video does with its audience. If people watch the first minute or so of content, and don’t finish it, that could indicate that either the content is not very good, or that it was not relevant to the search parameters.

Either way, it makes it essential to work on getting high retention YouTube views, as well as increasing your overall views. This is something to consider if you are going to buy YouTube views at socialmediadaily.com/youtube/views.

Find out upfront what it is that you are buying – will the viewers watch through the whole video, or will they only watch part of it? It is because of the retention rate metrics that it is better to buy high retention views than just the cheapest possible package.

Sure, it will cost a little more upfront, but it will have more of a positive impact on your channel’s statistics overall.

How You Can Improve Your Retention Rates Naturally

Start at the Very Beginning

According to YouTube, people are most likely to drop off in the first 15 seconds of a video. So make sure that your beginning, at the very least, is interesting and captures the imagination of viewers.

If you can get them hooked in that first 15 seconds, you have a much better chance of them watching the whole video.

Use the Right Tags and Descriptors

When it comes to tags, you have 500 characters to play with. That is quite a bit, and it can be tempting to throw in any tag that you might potentially apply. However, it is essential for you to use tags that are relevant to your content.

Say, for example, that you make a video about identifying gemstones and you use the tag “making jewelry.” Now, while gemstones could be used to make jewelry, that is not really what your video would be about.

Someone clicking on the link expecting a jewelry-making tutorial would be sorely disappointed and not likely to watch much of the video. They would have every right to feel mislead by the tags.

Make sure that the tags are relevant and that the title and description of the video let people know what to expect. That way the video will be classified properly, and your visitors will be those who are most likely interested in your video.

Produce Excellent Content and Edit

When you are making your content, make sure that it is interesting to your audience. Say, for example, that you are making a video about painting with watercolors and want to explain where people can find inspiration.

What would work better – fifteen minutes of footage of you explaining where to find inspiration or a short introduction and then getting on with the tutorial? What are your viewers more likely to find interesting?

There is a time to ramble and a time to get down to business. Save rambling on for when you are with your friends. When it comes to YouTube, get to the point as quickly as possible and stay on point. This might mean shorter videos, but that is not necessarily a bad thing.

Do write out a script beforehand and stick to it. Alternatively, you could film the video and do a voiceover later. Work on improving your diction and tone so that your videos come across as interesting rather than a sleeping aid.

During the editing process, look for blocks of boring details that could quite easily be edited out. Getting back to the painting with watercolors tutorial, for example, if you have areas where you are filling in repetitive details, consider cutting these scenes out.

Show the technique once or twice and then either cut to the next step or speed up the rest of the detailed work. If people are confused about the technique, there is nothing to stop them rewinding it and watching it again.

However, if they find that it is too boring, they are bound to lose interest and go and find something else to watch.

Monitor the Retention Rates

YouTube gives you some very detailed reports in this respect:

  • Absolute Audience Retention: This report shows you the retention rate for each portion of your video. It is expressed as a percentage of the overall rate. This allows you to pin down which parts get more attention and which do not.
  • Relative Audience Retention: This is where the information is compared to the audience retention in other videos similar to yours. This allows you to see how well your video is performing with respect to other videos.

Listen to Viewer Feedback

We all love getting those likes and comments like, “Great video” but these are not always the most helpful ones. Comments where people have offered constructive criticism are a lot more valuable to you because they tell you how you can make improvements.

It is important here to distinguish between constructive criticism and trolling, though. Unfortunately, the relative anonymity of the net makes it ideal for people who like to make people feel bad to get their kicks.

But you will usually be able to spot this kind of comment relatively easily. They will be the ones where they just seem mean and hurtful. So, comments like, “Your hair is awful, and your teeth are bad," for example.

Constructive criticism, on the other hand, might be more along the lines of saying something like, “I would have liked to you to explain more about the colors you used,” for example.

Over time, the constructive criticism can help you to improve your videos so that they are a lot more polished and professional looking. You are never going to be able to please everyone, and I am not suggesting that you try.

But you do have to be at least willing to listen to what your viewers are saying and learn from it.

Overall, delivering what your viewers want is the best way to keep your audience interested in your channel.