Does Buying Instagram Followers Work?

Every Instagram user wants to be popular and followed by thousands – but to what lengths would you go to make this happen? Buying Instagram followers has become very popular in these past few years. Of course, this is much frowned upon, which is why it remained ‘the quiet social media conversation’.

Even the most popular brands seem to use it. There were call outs for the prestigious brands like Mercedes-Benz and Pepsi by researchers who accused them of paying for their Instagram followers. At this point, purchasing followers is so common, that it became a very strong tool to call out the competition.

Take for example the presidential candidate Newt Gingrich – researchers also reported that he practices this bad behavior. We cannot say for certainty that these people bought their followers, but the truth remains – at a price that equals a single cup of Macchiato at Starbucks, everyone would be intrigued to opt for such action.

Buying Instagram Followers – Is it Easy?

Yes, buying Instagram followers is very easy and also very cheap. Since it was first introduced on the market, the ‘product’ became cheaper and cheaper. Right now, there are sites you can use to buy thousands of followers for less than $100.

But, be careful. Not every site is a reliable one.

Is Buying Instagram Followers Worth It?

For a small investment, you can get followers you would have to spend years working to get. Your brand would look much more appealing and grow as much faster. So, yes, buying Instagram followers is indeed a grand step in your Instagram brand recognition.

However, you wouldn’t want to rush into it. If you are already moving forward with followers, it isn’t practical to purchase a package of couple thousands of followers. This would raise a flag to those who work specifically to detect such fraudulent activities, such as the Follow and Like incentive program employees.

If you don’t take the time to plan your strategy, there is a grand chance that your Instagram account will get flagged and eventually, suspended. Oh, and if you exaggerate – they might even terminate it altogether!

So, buying Instagram followers can really help you get closer to the list of popular Instagram bloggers, but it is very risky. What can you do?

If you are smart about it and opt for a smaller purchase to start with, this risk is close to nothing. Just try to follow the practices of Instagram, and those incentive programs will hardly get you flagged.

Why Take the Risk

Look at it this way – buying followers for your Instagram profile is more about perception than income. The number of followers on your profile will help you move towards this direction. The more popular you seem, the more popular you’ll become.

Brands use such metrics to measure the efforts and success. So, if you are looking to buy Instagram followers, you are basically looking for a way to create a better picture of your brand to the eyes of others.

People judge such decisions, and they are not wrong. Quality is much more important than quantity, but in order to get there, you may need a little push. Buying followers is cheap and easy, so we can all agree it is the nice push you’ve been looking for all along.

Surely, building a trustworthy brand over time is the safest way to make your brand a popular one, but the prices and benefits such companies offer certainly make people intrigued.

How Buying Instagram Followers Works

Before we get into how the process works, let’s differentiate between the two different, yet similar practices related to it:

  • Buying followers
  • Instagram automation

Many believe the two are the same, but they cannot be more wrong. Instagram automation allows a bot to comment and like the posts on your behalf. On the other hand, buying followers allows you to watch your audience grow by purchasing inactive accounts that have been taken over.

Not every company that sells comments works strictly with bots and what we call ‘zombie accounts’. If you find a trustworthy company to buy your followers from, you can get active accounts to follow your Instagram profile.

When you decide to make such purchase, you will be asked some questions. You may have to explain the kind of accounts you want to be following you, and provide some details like hashtag usage, location, or gender.

The Unfair Side of Buying Instagram Followers

The worst thing that can happen to you is to have your profile suspended or terminated due to such behavior, but in a market that is so saturated, many don’t care about the ‘unfair side’.

We say unfair because many bloggers who use this trick actually trick big companies into promoting their products through those Instagram profiles. Here is what GOMI’s Wright says:

"Those fake numbers are used by bloggers to make real money they don't deserve—income that's based on what amounts to falsified data. Companies pay bloggers based on a perception of influence. When a company gives a blogger $50,000 to be a brand spokes blogger or for a product placement under the impression they are reaching 250,000 fans, they are being defrauded if 50% of those fans don't exist."

Yes, this makes it tough on the companies, but reaching the desired numbers is almost impossible for a starter blogger with a small audience. The truth is harsh – bloggers don’t come first now, numbers do.

Now that you know all this, it is up to you which road you will take. Buying Instagram followers may make you reach your goals much faster than you could if you take it slow, but it does come with some risks. Whether you believe these risks are worth it or not, we leave the choice up to you.

If you do decide to purchase such services, remember not to take huge steps. Buying a smaller number of followers at the time will greatly reduce the risks.